Hi there! My name is Todd Lincoln, and I’m a stock-market investor, battle-scarred entrepreneur, fireside philosopher, passionate writer, thoughtful old soul, and loving husband and father.

Creator of Investor’s Handbook and Fireside Philosophy.

NOTE: I get a lot of reader emails asking how to invest, so I thought I’d post my answer here:

The best way to learn investing is to get real-life, hands-on experience. There’s simply no replacement for buying and selling your own stocks.

If you need a place to start, there are two tools I recommend to all new investors:

#1) The Motley Fool is a stock recommendation service. Every month they share their top stock picks, along with a detailed research report. They recommended mega-winners Disney, Netflix, and Amazon over 10 years ago. I learned how to invest from The Motley Fool. It’s a superb place to get quality stock ideas. Motley Fool offers a 30-day guarantee.

How investors use market cap to estimate risk and reward

market cap charts on mobile and desktop
market cap charts on mobile and desktop
Photo by Austin Distel on Unsplash

Market cap is a measure of company size, and a basic metric that investors use to understand a stock’s risk / reward profile.

It’s important to understand what market cap is, how investors use it, and which market caps offer the best returns.

Here’s what we’re going to cover below:

  • What is Market Capitalization?
  • What Does Market Cap Mean?
  • Market Cap Formula & Examples
  • How Does Market Cap Change?
  • Market Cap Definition & Categories
  • Market Cap Ranking & Examples
  • Why Is Market Cap Important?
  • What Does Market Cap Tell You?
  • What Is a Good Market Cap?
  • Why Do Small-Cap Stocks Outperform Large-Cap Stocks? …

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Photo by Glenn Carstens-Peters on Unsplash

Welcome to Investor’s Handbook!

We’re looking to add writers to our growing publication. If you have something interesting to saying about investing — reach out!

Here are the steps to get published in Investor’s Handbook:

Step 1: Get Added as a Writer

If you want to be added as a writer for Investor’s Handbook, please fill out this form.

We’ll look at your past work and add you as quickly as we can.

Step 2: Choose a Submission Topic

We’re looking for articles in the following topic areas:

  • Investments: Stocks, options, bonds, ETFs, crypto, alternative, and beyond. If it’s about investing, we’re interested.
  • Economy: Macro, data, strategy, forecasts, etc.
  • Investing tools: Reviews, sites, how-to guides, etc. …

Are you a Giver or a Taker?

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Photo by VisionPic .net from Pexels

Last month, I was at a wedding and the maid of honor said something profound in her wedding toast. She looked at the bride (her best friend) and as tears welled up in her eyes, she said:

I believe you can judge someone’s character by how they make you feel. And I always feel like my best self when I’m with you.

That idea has been echoing in my mind for the last month. There are so many ways to judge a person in your life: You can look at how fun, kind, generous, interesting, or supportive they are. …

Why mass hysteria is hard-wired into our DNA

Salem witch trials: Stern Puritan men lead a young accused witch to be hanged. Her hands are bound and she looks sad.
Salem witch trials: Stern Puritan men lead a young accused witch to be hanged. Her hands are bound and she looks sad.
Thomas Satterwhite Noble , CC BY 3.0, via Wikimedia Commons

NOTE: Read the original article at Fireside Philosophy, my free newsletter for deep thinkers who want to grow smarter, happier, and wiser with life lessons and practical words of wisdom. Get more from life.

Over the last month, I’ve been absorbed in a podcast called Unobscured.

Created and narrated by Aaron Mahnke (best known for Lore), Season 1 of Unobscured is a deep and detailed exploration of the Salem witch trials.

In case you’re not familiar, or just need a refresher, here’s a quick summary of the trials:

The Salem witch trials were a series of hearings and prosecutions of people accused of witchcraft in colonial Massachusetts between February 1692 and May 1693. …

Deep and meaningful quotes on life, love, and happiness

Man stares up at the beautiful stars and galaxy. Deep in thought about life.
Man stares up at the beautiful stars and galaxy. Deep in thought about life.
Photo by Greg Rakozy on Unsplash

I love getting lost in deep thought.

The kind of thought where you explore meaning, ponder happiness, reflect on life, and come away changed.

That’s why I created Fireside Philosophy, a free newsletter on life, love, meaning, and happiness. It’ll help you grow smarter, happier, and wiser with deep life lessons and practical words of wisdom.

It’s a place where you can step away from the stress, noise, and rush of everyday life and ponder deep ideas that make you reflect.

Below I gathered 300 deep quotes and sorted them into sections:

  • Deep quotes on friendship
  • Deep quotes on motivation
  • Deep quotes on…

Pain is inevitable, suffering is optional

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Photo by Christian Erfurt on Unsplash

When I was six years old, I got a vaccination shot during my annual check-up. It was terrifying and it hurt like hell.

During my visit, the doctor mentioned that I would get another booster shot when I turned 11. Given the pain and stress I had just gone through, I circled my 11th birthday in my mental calendar and began to dread its inevitable arrival.

Over the next five years, I worried about that booster shot a lot.

Sometimes, as I fell asleep at night, the thought of the needle would pop into my head and I’d jolt awake. …

One simple practice changed my life forever.

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Photo by Alexander Schimmeck on Unsplash

Nearly 10 years ago, I started a simple practice that forever changed how I make big decisions. My life was at a major crossroads, so I wrote an in-depth journal entry about my situation. Without realizing it, I had created a decision journal.

A decision journal is a journal entry where you write about your current situation, examine your options from all sides, spell out which path you’re choosing, and explain why.

Think of it as you interviewing yourself about a big decision, right as you’re about to make that big decision.

It only takes a few hours per decision, and most people don’t average more than one big decision per year. As far as habits go, it’s hard to imagine a practice that delivers more bang for your buck. …

Break from the noise and reflect by the fire

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Photo by Taryn Elliott from Pexels

Have you ever sat around the fire with thoughtful friends and had a deep and meaningful conversation that stuck with you and changed your life philosophy?

Talking around the fire with good people is magical. The sacred circle brings out thoughts, questions, stories, reflections, wonder, insights, vulnerabilities, and feelings we rarely experience in day-to-day life.

Our world is filled with too much mind-numbing noise: 24/7 advertising, divisive politics, meaningless soundbites, vapid social media, quick-fix gimmicks, and more. …

How to craft an unforgettable story that stands out

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Photo by Dollar Gill on Unsplash
My writing is reader-supported. If you buy through the links below, I may earn an affiliate commission.

Over the past year, I’ve read 53 books on the art of writing great stories. They ranged from Stephen King’s ever-popular On Writing, to the fantastic Creating Character Arcs, to the niche Suspense Thriller.

As I read (and took pages of notes), a simple question kept circling in my mind: How do I write a breakout story?

Across the 50+ books I read, the accomplished authors, editors, and teachers talked about widely different genres, writing practices, and career experiences. But as I studied my notes, some clear themes emerged. …


Todd Lincoln, MBA

Stock-market investor, battle-scarred entrepreneur, and fireside philosopher. Creator of Investor’s Handbook: https://medium.com/the-investors-handbook

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