Hi there! My name is Todd Lincoln, and I’m a stock-market investor, battle-scarred entrepreneur, fireside philosopher, passionate writer, thoughtful old soul, and loving husband and father.

Creator of Investor’s Handbook and Fireside Philosophy.

NOTE: I get a lot of reader emails asking how to invest, so I thought I’d post my answer here:

The best way to learn investing is to get real-life, hands-on experience. There’s simply no replacement for buying and selling your own stocks.

If you need a place to start, there are two tools I recommend to all new investors:

#1) The Motley Fool is a stock…


7 strategies for finding deeply discounted stocks

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Buying undervalued stocks is a powerful strategy that gives you lots of upside (healthy offense) with limited downside (strong defense).

However, finding stocks that are truly undervalued is harder than it seems.

Below, we’ll cover the basics of buying undervalued stocks and go through seven proven ways to find the most undervalued stocks to buy now:

  • What Are Undervalued Stocks?
  • How Do Stocks Become Undervalued?
  • These Are NOT Undervalued Stocks
  • Pros and Cons of Buying Undervalued Stocks
  • Search Google for Undervalued Stocks
  • Get Undervalued Stock Picks From Investing Newsletters and Recommendation Services
  • Use a Stock Screener to Find Undervalued Stocks

The ultimate guide to blue-chip stock investing

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Out of 8,000 U.S. stocks, there are less than 100 blue chip stocks.

For some investors, blue chips offer steady, worry-free, long-term returns with little work. For other investors, blue chips are slow, boring, dinosaurs with limited upside.

As we’ll see below, both groups are right.

Let’s dig in to what blue chip stocks are, how they’ve performed historically, and how to find the best blue chip stocks to buy right now.

Below we’ll cover:

  • What Are Blue Chip Stocks?
  • Why Invest in Blue Chip Stocks?
  • Blue Chip Stocks List & Examples of Blue Chip Stocks
  • Do Blue Chip Stocks…

How to focus your decision-making and build your profits

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The secret to making the right choice is asking the right question.

When it comes to investing, it’s easy to get distracted by all the strategies, pundits, metrics, and trends. Investors need a solid “north star” they can turn to with important decisions.

Below are 15 powerful questions that will help focus your decision-making and guide your investing strategy towards long-term success.

Questions to Ask When Making Investment Decisions:

  • “Is this the best possible decision I can make given the data I have available right now? Or is this decision being influenced by a fear of losing money or a greed to make money?”
  • “Across my entire…

How to avoid cognitive biases and boost returns

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Trading coach Van Tharp often says, “Psychology accounts for 100% of your investment success.”

A huge part of investing psychology is avoiding common mistakes.

Below are 10 cognitive traps that cost investors hard-earned money. If you can avoid these, it’ll go a long way towards boosting your long-term returns.

Cognitive Trap #1: Outcome Bias

Outcome bias is when an investor judges a past decision based on its outcome rather than the quality of the decision at the time.

For example, imagine a scenario where there are nine dimes and one quarter in a cup. …


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Here’s my core investing philosophy:

Smart decisions based on good data will lead to strong long-term performance.

A key part of that equation is “good data.”

Below are a wide range of tools you can use to research, plan, and execute your investing strategy.

If there’s anything you think I should add, let me know in the comments!

NOTE: I get a lot of reader emails asking how to invest, so I thought I’d post my answer here:

The best way to learn investing is to get real-life, hands-on experience. …


7 must-read secrets before you invest a penny

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Investment newsletters can be a powerful tool for growing your investing skills and profits.

But with thousands of stock-picking services on the market, how can you find the best investment newsletter for you?

Below, I’m going to show you exactly how investment newsletters work and how to find your perfect fit. Here’s what we’ll cover:

  • Investment Newsletters Are Basically Magazines
  • A Good Stock Newsletter Should Pay for Itself
  • Your Investment Service Should Match Your Investment Goals
  • How to Find an Investment Newsletter That Beats the Market
  • Stock-Picking Investment Newsletter Red Flags
  • Stock-Picking Investment Newsletter Green Flags
  • Investment Newsletter Reviews: Best…

How R&D spending can translate into sales growth

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Apple built a secret wireless “black lab” to test its creations.

As one of the most innovative companies in the world, Apple spent $13.5B on this lab and other research and development (R&D) efforts over just the last 12 months.

And that investment in innovation may be a key to the company’s long-term success (and their stock price).

In a 2012 research paper, authors from Harvard and Tuck business schools showed how successful past investment in R&D could predict future sales growth and future stock performance.

How? First, let’s look at the basics: What is R&D?

Growth Stocks Need Good R&D

Investopedia defines research and…


How dividends can provide steady side-money

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Wouldn’t it be great to replace some of your income with stock investing profits?

Whether you’re currently working and want some additional incoming cash or you’re retired and looking to replace your old working income, the right stocks can add a lot to your bank account.

The best way to earn steady income from investing is to focus on dividend stocks. Building a portfolio of high-quality dividend stocks can allow you to collect regular dividend payments that are fairly predictable (similar to a regular paycheck).

On the other hand, buying non-dividend stocks can also provide great returns, but profits tend…

Todd Lincoln, MBA

Stock-market investor, battle-scarred entrepreneur, and fireside philosopher. Creator of Investor’s Handbook: https://medium.com/the-investors-handbook

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